IntroMissionFeaturesServicesProcessAdvantagesResultsContact

Google Ads for clinics

Patients, not clicks.

Procedure-specific Google Ads campaigns built around how patients actually search for care in Singapore. MOH-compliant ad copy that turns searches into booked consultations.

Most clinic ad accounts are quietly wasting 40% of their budget

Broad match keywords pulling in people searching for medical courses. Landing pages that talk about your clinic history instead of the procedure the patient searched for. A dashboard full of impressions but no way to tell how many patients actually booked.

40%

average wasted spend we find when we audit clinic ad accounts

Capabilities

What your clinic actually gets

Not a generic marketing package. A system built specifically for medical practices that ties every dollar to a patient outcome.

We study your practice before we touch a single ad

Your research papers. Your published content. Your competitors' positioning. By the time we sit down with you, we already understand your specialty. No 2-hour crash courses needed.

Every ad complies with MOH before it goes live

We do not just know the HCSA rules. We think creatively within them. Most agencies avoid the restrictions. We use them as a competitive advantage because your competitors do not know how to.

You see exactly which ad brought each patient

Not clicks. Not impressions. Which campaign, which keyword, which ad brought the person who actually booked a consultation. Real attribution, not vanity metrics.

One channel is too risky. We help you diversify.

We start with Google Ads because it brings patients fastest. But as your practice grows, we scale into SEO, social, and referral systems one step at a time. You never know where the blue waters are until you set sail. Relying on a single channel is a risk no practice should take.

We understand what your patients actually want

At the bottom of it all, marketing works when you speak to what your target audience is searching for, worrying about, and deciding between. We study patient behaviour, not just keywords.

The science behind
our services

Your business scales, your channels scale with it. One step at a time. Because one channel is too risky. You never know where the blue waters are until you set sail.

Every specialty has an underserved audience. We find the gap your competitors have not thought of and position you there.

Compliance

MOH-compliant by default

Every ad, every landing page, every claim is checked against MOH and HCSA guidelines before it goes live. Not after. Not sometimes. Every single one. Compliance is built into the process, not bolted on.

Every ad reviewed against HCSA advertising guidelines before publishing

No prohibited claims, patient testimonials, or before/after imagery

Landing pages audited for regulatory compliance on every update

Quarterly compliance refresh as MOH guidelines evolve

Full documentation trail for every ad approval in your account

Proven Results

Real results from Singapore clinics

We do not talk in impressions or click-through rates. We measure what matters: patients booked, consultations completed, and revenue attributed to the exact campaign that brought them.

Concentric purple rings expanding outward suggesting growth

Dental Group

6 clinics managed for 3 years

Full-funnel Google Ads management across 6 dental clinic locations, delivering consistent patient flow and cost efficiency.

Translucent purple sphere with internal luminescent filaments

Aesthetic Clinic

3x enquiries in 90 days

Rebuilt Google Ads from scratch. New structure, MOH-compliant copy, and procedure-specific landing pages tripled inbound enquiries.

Purple particles in a precise hexagonal molecular diagram pattern

Medical Centre

40% lower cost per acquisition

Audited existing campaigns and found 40% of ad spend going to irrelevant searches. After restructuring, acquisition cost dropped by 40%.

Why choose Akros

Feature

Akros

DIY

Generic agency

Understands medical specialties

MOH/HCSA compliance handled for you

No long-term contract required

Ads targeted to specific procedures

Generic keywords

Tracks patients, not just clicks

Basic clicks only
Clicks only

Landing pages per procedure

One generic page

You see ROI before committing

Singapore market and patient behaviour

Varies

Common questions

There is no big upfront payment. You start with a free ads diagnosis where we audit your current setup and show you exactly where money is being wasted. If you want to proceed, we work on a monthly basis with no lock-in contract. Typical ad spend for Singapore clinics starts at SGD 2,000-3,000/month for dental, SGD 4,000-6,000/month for aesthetic or orthopaedic. Our management fee sits on top of that.

No. There is no long-term contract. You can stop any month. But here is what typically happens: clinics see their first patient enquiries within 2-3 weeks, and by month 3 the system is paying for itself. We track every consultation booking back to the exact ad, so you always know your ROI.

That is actually the best starting point. We audit your existing account for free and typically find 30-40% of spend going to irrelevant searches. We restructure from there. You keep the account, the data, and the history.

Yes, but with specific rules. MOH and HCSA have guidelines about what medical practitioners can say in ads. No testimonials, no before/after photos, no unsubstantiated claims. We know these rules inside out and handle all compliance for you.

We set up conversion tracking that traces every step: ad click, landing page visit, form submission or call, and consultation booking. You get a monthly report showing exactly how many patients came from which campaign, and what each patient cost you to acquire.

We work with dental clinics, aesthetic practices, orthopaedic centres, ENT specialists, dermatologists, chiropractors, and general practitioners across Singapore. Each specialty has different search patterns and compliance rules. We have run campaigns for all of them.

Contact us

Akros Digital

Singapore

Medical marketing consultancy