Fractional CMO and medical marketer

You diagnose patients.
I diagnose clinics & doctors.

You trained to treat patients. Then you had to learn marketing too. I’m a medical marketer in Singapore, working only with doctor-owned clinics. I take that second job off your plate and do it myself. No juniors learning on your budget. And I stay. Diagnose. Treat. Long-term care.

No lock-in. No long wait for leads. Or I fire myself.

Google and Meta bring enquiries inside the first two weeks, or you stop.

You keep the accounts either way

The full promise, in plain words

There is no reason in the world you should wait half a year to find out whether your marketing works. The first two weeks are the diagnosis: real leads, tracked to their source, and you decide from there whether the rest is worth doing. Ads bring their first enquiries inside those two weeks. SEO is slower, and it has a deadline too: enquiries from search inside three months, not just rankings. It runs month to month with no lock-in. If a deadline passes with nothing to show, I fire myself. Everything I build stays in your name either way. Social is optional. If you want to go viral, you are in the films yourself, and it is counted in enquiries, not views.

Why reputation comes first

I grow your reputation as a doctor and a clinic, because that reputation is what brings the leads in. A patient picks the name they already trust, so reputation is not a nice extra. It is what decides whether they enquire at all. Performance without it means you rent attention forever. Reputation makes every patient after that cheaper to win.

What the medical marketing actually covers

Search, AI answers, social, the website, the WhatsApp reply and the tracking, run by one person for each clinic and checked against the HCSA rules before it goes live. Google Ads and Meta bring the fast enquiries. SEO and AI search bring the ones that keep coming after the spend stops. Every channel is counted to the paid patient, not the click.

01 / The person

The person who actually does your medical marketing

I’m Tyler Ang. I am in your ad account, in your site and on your call. When a number moves, I can tell you which change moved it. One person owns it, and a system runs it.

Who I am and how I work
Tyler Ang, medical marketer, Akros Digital, Singapore

02 / Proof

Real medical marketing results
from a Singapore clinic.

One doctor-owned clinic. I counted it the hard way: patients booked, consultations kept, and every dollar of revenue matched to the exact ad that brought that patient in.

$34

cost per gated lead, 1 to 15 June 2026

Nexus Aesthetic · Singapore

Detail
Apr $222
May $53
Jun $34

In April, one lead cost about $222 on Google Ads alone. From 11 to 31 May, one lead cost about $53. From 1 to 15 June, one lead cost about $34. Same clinic, same rule every time: a lead is a real form filled in, not a click.

$4,000

a month moved from Google search to Meta, where the enquiries were

Nexus Aesthetic · Singapore

Detail
Google 3
Meta ~100

Tracked enquiries showed 3 from Google Ads against roughly 100 from Meta, over five weeks. Google Ads was costing about $6,000 a month. It went down to about $1,500. About $4,000 a month moved to Meta, where the enquiries were.

S$76,863

paid by 22 patients in July 2026, on S$4,637 of ads

Nexus Aesthetic · Singapore

Detail
Meta 4,637
Google 872
Paid 76,863

In July 2026, Meta ads cost S$4,637. Patients who came through the system paid the clinic S$76,863 that same month. Every payment is matched to the ad that brought that patient in. My own fees are not counted in the spend.

Nexus Aesthetic, 2026. Results achieved within 3 months, published with the clinic’s approval.

03 / The method

Most clinics count the wrong thing.
An enquiry is not a patient.

Every patient pays a different amount, so counting enquiries tells you almost nothing.

01

What the patient cost.

02

What the patient paid.

Illustration. Made-up figures, used to show the method. Not a client's results.

Total spentS$8,500
GOOGLE ADSS$4,500S$3,6009 PATIENTSS$500 EACHMETAS$2,400S$4,32024 PATIENTSS$100 EACHSEOS$1,600S$7,2008 PATIENTSS$200 EACH
Total revenueS$15,120

The cheapest channel brought back the most. The dearest lost money.

SEO
S$1,600 in, S$7,200 back. S$4.50 for every S$1.
Google Ads
S$4,500 in, S$3,600 back. S$0.80 for every S$1.
See how the tracking works

Judge a channel on money in, not on clicks.

04 / The engine

One operator.
Every clinic marketing channel.

Most marketers run one or two channels. I run all seven, with AI holding that much detail at once. Same person on the strategy, the build and the numbers.

The patient acquisition system covers every channel. That is what an engagement includes.

What I run

Seven channels

  1. 01AI searchAEO and GEOGets your clinic named when a patient asks ChatGPT, Claude, Copilot, Gemini or Perplexity.
  2. 02SearchSEOMatches patients who are ready to book. Your clinic becomes the answer, not an option on page three.
  3. 03Google AdsPaid searchFinds the most profitable patient demand, and proves the leads turn into patients.
  4. 04Meta and TikTokPaid socialBuilds the clinic’s name where patients scroll, then turns that attention into enquiries.
  5. 05WebsiteCROFinds where good enquiries leak out of your funnel, then seals the leak.
  6. 06VideoStrategic filmTurns your expertise into video proof. Patients trust you before they walk in.
  7. 07WhatsAppOperationsA trained AI agent answers, checks the enquiry, and routes it. In seconds, day or night.

05 / Inside the engine

It answers your patients
at 12am on a Sunday.

Most clinic enquiries arrive after hours and go cold before anyone replies. My WhatsApp agent answers in seconds, in your clinic’s own voice, with your real prices. It holds the line on your consult fee, then hands the booking to your team.

It knows your menu

It answers from your real treatment prices and consult fees, and quotes nothing else.

It does not overpromise

Asked to waive the consult fee, it will not agree on your behalf. It passes that to your team.

It hands over cleanly

Your staff keep the calendar. The agent collects preferred times and passes them on.

Meet the full AI Staff

WhatsApp · Patient enquiry

Agent replying

The 11pm enquiry · illustration

06 / Social

We don’t make videos
for fun.

I film and edit social content for the clinics I run. This one was made for Nexus Aesthetic. What it earned sits behind the clinic’s approval, like every other number on this page.

Can we stop putting filler in everything?

Nexus Aesthetic · Dr Samantha

1,016

New followers

From this film. 24 May 2026 to 23 August 2026.

60

Enquiries

From the skin booster film. June 2026 to July 2026.

A post is only worth what it sends you. I track this post the same way I track an ad. So the number that matters is a real number, not a guess.

A doctor tells his own story

General practice · Singapore

What this clinic’s enquiries did next

Blood in your stool, and what it usually means

Colorectal surgery · Singapore

07 / Questions

The things doctors
ask on call one.

Short, direct answers. If yours is not here, the call is a good place to ask.

08 entries · answered direct

Am I the kind of clinic you work with?

If a group, a chain or an investor owns your clinic, I am not the right fit, however good the numbers look. I work with the doctor whose name is on the door.

A fit

  • The doctor owns the clinic and answers for its name.
  • Any specialty: aesthetics, surgery, general practice, women’s health, dental.
  • You are in Singapore, under HCSA rules. The ad accounts and the site stay in your name.

Not a fit

  • Groups, chains and investor-owned clinics.
  • A direct competitor of a clinic I already run.
  • Anyone who wants cheap leads this month, and nothing after.

TWO CLINICS PER SPECIALTY, MAXIMUM

A third is a conflict of interest.

Why only two clinics per specialty?

Because depth builds up over time inside one specialty. Once I know your field well, I cannot fairly sell the same playbook to three of your competitors. The limit protects your advantage. It is also why the work stays deep instead of spread thin.

How long until I see results?

Sooner than you have been told. The first two weeks are the diagnosis, and the ads run inside it, so the first enquiries from ads land inside those two weeks, not the first month. SEO is slower, and it has a deadline too: three months to show enquiries, not just rankings. If a deadline passes with nothing to show, I fire myself. From month three you judge it on booked and kept consultations, meaning patients who actually showed up, not clicks. It runs month to month, so you are never judging it from inside a long contract.

Will this just bring me more of the wrong enquiries?

That is exactly the mistake I try to avoid. A flood of the wrong patients costs you the one thing you cannot buy back: your clinic’s time. So I count booked and kept consultations. I will also show you the enquiries I filtered out, next to the ones I sent through. Anyone can make the number go up. Showing you what I left out is the harder, more honest part.

What does a medical marketer in Singapore cost?

It is a flat monthly fee, not a percentage of your ad spend. The price depends on how complex your specialty is, not on how many channels we use. You get the exact cost after the free diagnosis call. Quoting blind makes no sense for medical marketing.

Do you do HCSA compliant marketing, or is that on us?

It is on me. Every ad, landing page, and organic piece is checked against Singapore’s HCSA rules before it goes live. Your name is the one on the licence, so I never publish anything I would not defend myself. If HCSA rules out an idea, I bring you a compliant option the same day.

Do you work with clinics outside Singapore?

Not right now. Everything here is built for Singapore: the HCSA rules, the way patients enquire, and the price points. I also only work with clinics the doctor owns. If a group, a chain, or an investor owns your clinic, I am not the right fit, wherever you are.

Do I get locked into a contract?

No. There is no lock-in contract. It runs month to month after the first month, and you can stop at the end of any month. The ad accounts, the site, and the data all stay in your name the whole time, so leaving costs you nothing.

08 / Start the diagnosis

Let’s talk.

TWO CLINICS PER SPECIALTY, MAXIMUMA third is a conflict of interest.

Tell me what isn’t working and the one number you want to move. One message is enough. You will hear back from me, not an account manager.

Reply within one working day

MOH and HCSA rules applied from the first draft

No pitch deck, no hard sell

How growth is counted here

Growth is counted in real enquiries and clinic revenue, not clicks.

  • Enquiries
  • Booked patients
  • Revenue
  • Traffic
  • Clicks
  • Click-through rate

When you send this, I note how you found us, along with your details. That way, I can judge my own marketing by the same standard I judge a client's. What we collect.