Articles
Notes for doctors who are building the practice
What the licence actually requires, what a clinic costs to open, and where the patients come from once it is. Written from the accounts we run, with the source for every rule linked so you can check it.
Why these exist
We write about what we can measure.
Every article here comes out of running real clinic accounts, and every claim about a rule, a fee or a licence links to the body that set it. Where we do not know, the article says so instead of guessing.
I measure growth in real enquiries and clinic revenue, not traffic, clicks or click-through rates.
Counted
- Enquiries
- Booked patients
- Revenue