cost per gated lead, 1 to 15 June 2026, across 50 leads. In April it was about $222, on Google Ads alone.
The treatment · three months
Patient acquisition for doctor-owned clinics.
Six surfaces, from the first search to the booked patient. I run them as one line, and I track every enquiry back to what earned it.
- 01The diagnosis2 weeks
- 02The treatment3 months
- 03Follow-upYears
01 / Proof
What the treatment did for one Singapore clinic.
gated leads, 11 to 31 May 2026, at about $53 each.
treatment searches where Nexus shows up on Google’s first page. Measured in Search Console.
times Google’s AI Overviews cited a Nexus page. 44 of them were new at the second check.
02 / The problem
Renting one lead
isn’t a system.
Most clinic marketing buys one click from one ad. The patient lands cold. Nobody carried them across the places where the real decision gets made. So the cost per lead never falls, and the spend never compounds.
03 / The six surfaces
One continuous path,
surface by surface.
Patients run a search. They scroll a feed. They send a message. They check your site. They look for proof. And something has to track what earned it. The diagnosis decides which surface matters most for your specialty.
01
Search and AI answers
This covers search from patients who are ready to book. It also covers the pages AI engines cite when someone asks who to see.
02
The feed
Short videos make your clinic familiar before the first message ever arrives. Built to bring in enquiries, not just likes.
03
The reply
A trained WhatsApp agent answers, checks the enquiry, and sends it to the right person. In minutes, day or night.
How the WhatsApp agent works04
The website
Built to answer the question they were too unsure to ask. Built to keep the enquiry, instead of losing it.
05
Reviews and doctor proof
A real review wall, and the doctor on camera, close the sale in a way a cold ad never could.
06
Tracking to the payment
Every enquiry is tied back to the surface that earned it. So your next dollar goes where it provably works.
Which channel each enquiry came from
04 / What counts
A click isn’t a patient.
Only enquiries are counted.
Inflated numbers make every report look good. But they also quietly train the ad algorithms to target the wrong people. So only verified enquiries go back into Google and Meta.
Counted
- A form filled in and handed into WhatsApp, with its source attached.
- A WhatsApp conversation that started from a tracked link.
- A patient who paid, matched back to the enquiry that brought them.
- A click on a WhatsApp button.
- An ad platform’s own conversion tally.
- Phone calls and walk-ins. We cannot trace these, so the numbers you see are a floor, not the full picture.
05 / How it runs
The brand and the quick win, on one engine.
The person running it: Tyler Ang. Other clinics in the engine: results.
- 01
One operator runs every channel. Nothing is handed off, so nothing is dropped.
- 02
Built so AI answers say your clinic’s name, not just Google’s blue links.
- 03
The brand does more of the selling each month, so the same enquiry costs less over time.
06 / Who it is for
Doctor-owned clinics. Any specialty. Singapore.
A fit
- The doctor owns the clinic and answers for its name.
- Any specialty: aesthetics, surgery, general practice, women’s health, dental.
- You are in Singapore, under HCSA rules. The ad accounts and the site stay in your name.
- Groups, chains and investor-owned clinics.
- A direct competitor of a clinic I already run.
- Anyone who wants cheap leads this month, and nothing after.
TWO CLINICS PER SPECIALTY, MAXIMUM
A third is a conflict of interest.
07 / Questions
What doctors ask before they start.
Do you run Google Ads for clinics, or only SEO?
Both, plus Meta, and the pages they land on. Google Ads for clinics works best when the patient already knows what they want and is comparing prices. For elective treatments, it is often the expensive channel. At Nexus Aesthetic, Google Ads was costing about $6,000 a month. It went down to about $1,500. About $4,000 a month moved to Meta, where the enquiries were. The diagnosis decides your mix. It is never a fixed package.
Is SEO for doctors still worth it when patients ask AI first?
Yes, because AI answers are built from the same pages that rank on Google. After one rebuild, Nexus reached Google’s first page for 126 treatment searches, and got cited 61 times in AI Overviews. Pages written well for SEO for doctors serve both.
Who owns the ad accounts, the website and the data?
You do, from day one. I open the accounts in your clinic’s name. Your site sits on your own domain. Your enquiry data lives in your own workspace. If we ever stop working together, you keep all of it.
Can you guarantee HCSA compliance?
No honest person can guarantee how a regulator will read something. Here is what I do instead. I write every piece inside the HCSA and SMC guidelines from the first draft. I check it before it goes live. I show it to you before it goes live. If something is borderline, it does not run.
How long before the numbers move?
The diagnosis takes two weeks, and the first ads run inside it, so the first enquiries from ads land inside those two weeks. Search and AI visibility take longer, and they have a deadline too: enquiries inside three months, not just rankings. You see your tracked enquiry count from the first week, so you are never guessing.
Start here
Two weeks. One roadblock, named.
The diagnosis comes first. You keep the findings whether or not we go further.
How growth is counted here
Growth is counted in real enquiries and clinic revenue, not clicks.
- Enquiries
- Booked patients
- Revenue
- Traffic
- Clicks
- Click-through rate